Yasu Koi is a premium, meaning-driven streetwear brand inspired by Japanese koi. Koi represent resilience, discipline and growth. Yasu Koi is built on the same philosophy. Every piece is designed with intention combining organic materials with detailed embroidery or print to create clothing that carries meaning.
Inspired by the elegance and symbolism of traditional Japanese koi, the Japan’s Treasure Zip Hoodie blends culture, craftsmanship, and modern streetwear into one standout piece. Featuring a striking Kohaku design set against the map of Japan, this hoodie represents strength, perseverance, and beauty—true treasures of Japanese heritage. The wording reads 'Japan Nishikigoi' and 'Yasu'.
Crafted for comfort and sustainability, it’s made from a premium 85% organic ringspun combed cotton and 15% recycled polyester blend, delivering a soft yet durable feel with a substantial 350 GSM brushed-back fleece. The relaxed drop shoulder and straight fit create a contemporary silhouette that’s perfect for everyday wear.
Thoughtfully designed details elevate this hoodie—from the lined hood with self-colour drawcord to the recycled metal eyelets and tips, reinforcing both quality and eco-conscious values. A full-length zip, front pouch pockets, and ribbed cuffs and hem ensure functionality meets style, while twin needle stitching guarantees long-lasting wear.
🌱 Sustainable by design – the recycled polyester is made from post-consumer waste, reducing environmental impact without compromising performance.
