Yasu Koi is a premium, meaning-driven streetwear brand inspired by Japanese koi. Koi represent resilience, discipline and growth. Yasu Koi is built on the same philosophy. Every piece is designed with intention combining organic materials with detailed embroidery or print to create clothing that carries meaning.
Inspired by one of koi keeping’s most striking varieties, Utsuri Reflection is a bold monochrome design celebrating contrast, balance and the beauty of Japanese koi culture.
The back features a striking Shiro Utsuri swimming through rippling water, surrounded by bamboo, delicate Japanese florals and a moonlit mountain landscape. Beneath the koi, its reflection fades into the water — connecting the artwork to the meaning behind Utsuri: reflection.
The front is kept clean and understated with a coordinating Utsuri Reflection chest design, giving the hoodie a premium streetwear feel while allowing the detailed back artwork to take centre stage.
Made using organic cotton, this hoodie combines comfort with original Yasu Koi artwork, designed and printed by us in-house.
